Ah, but he knows how to reach people on an emotional level, something that works well with the masses.  It is the same game TPTB play.
Perhaps. But the emotion he goes for is fear. And any screenwriter or political demogogue knows that's the easiest emotion to play. Likewise, I don't see Ruppert reaching a particularly wide audience. He preaches to the choir -- a choir in need of a very large dose of Paxil.