What's the Best Way of Generating Awareness?

Put your suggestions in the comments below. What are you doing to spread awareness. Let's have a discussion on what "success" would look like for achieving awareness of peak oil at a national/local level.
Some ideas: * Letter Writing to Public Officials * Local Education Meetings / End of Suburbia Screenings * Informed Media Coverage * Scientific Papers * Protest Marches / Picketing * Network with Allied Orgs (Environmental, Mass Transit, Biking, etc) * Person to Person Networking (face to face or email)